We Wear Culture

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Say hello to the future with Google! Honestly, I’m one of the biggest fans of Google/’Googlers’ simply because of what they continue to do in our society today. Yesterday I joined some of the top fashion influencers and media personalities in Kenya in ushering yet another beautiful project by Google.Getting to the location was an experience by itself since we had to use one of the old trains to get there! The project is dubbed “We wear Culture.”  3000 years of the world’s fashion is brought together in the largest virtual exhibition of style. The “We wear culture” project by Google Arts & Culture is a collaboration with African Heritage House and Mcensal School of Fashion in Kenya and over 180 renowned cultural institutions from New York, London, Paris, Tokyo, São Paulo and around the world. Using state-of-the-art technology, the project allows you to explore everything from the ancient Silk Road, through the courtly fashions of Versailles, to British punk and the stories behind the clothes you wear today. Iconic pieces that changed the way generations dressed, such as Marilyn Monroe’s high heels or the Black Dress by Chanel are brought to life in virtual reality. Traditional African textiles and costumes by African Heritage House are now available online as part of the global exhibition opening today.

The exhibitions feature the icons, the movements, the game changers and the trendsetters including Alexander McQueen, Marilyn Monroe, Cristóbal Balenciaga, Coco Chanel, Audrey Hepburn, Christian Dior, Helmut Newton, Irving Penn, Yves Saint Laurent, Manolo Blahnik, Gianni Versace , Oscar de la Renta, Pierre Balmain, Vivienne Westwood, Miyake Issey and many more.

Fashion experts, curators and designers as well as universities, museums and NGOs from around the world collaborated on the exhibition to show that fashion is a part of our culture, a form of art and a result of true craftsmanship. Google’s state-of-the-art technology, including virtual reality, 360° videos, Street View and ultra-high resolution “gigapixel” images were used to preserve the collections and make then available for everyone.

Alan Donovan, founder and director of African Heritage House said: “ The Google Arts & Culture platform will provide unlimited access to our world class collection of African artifacts through 3D technology providing an outstanding experience to online visitors. This will help promote and preserve aspects of African culture facing extinction. In addition, we hope that the app will encourage documentation and learning of African culture.”

Amit Sood, director of Google Arts & Culture said: “We invite everyone to browse the exhibition on their phones or laptops and learn about the stories behind what you wear. You might be surprised to find out that your jeans or the black dress in your wardrobe have a centuries-old story. What you wear is true culture and more often than not a piece of art.”

The We wear culture exhibition is available online at g.co/wewearculture and through the Google Arts & Culture app on iOS and Android for everyone.

 

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Special thank you to Dorothy Ooko of Google for the invite

Thanks for reading and don’t forget to download the Google Arts and Culture App

Hair by Jayne +254 722 833465

African Print coat: Nato Aulgah +254 727 120292

 

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